WeatherBug is a leading source of weather information and a top destination for consumers worldwide. Through their website, desktop application, smartphone and tablet applications, more than 22 million users turn to WeatherBug for accurate weather data each month.
WeatherBug approached ADG to conduct a brand and product audit of their digital product line and design a next-generation look and feel that could translate across all platforms. We produced a wide range of design comps and full-motion visualizations introducing unique new ways of depicting weather using time and location-based motion graphics, including a new concept of weather-as-story.
Google Play Reviews
“Finally a fresh and attractive interface. The colors, font, graphics all top notch.”
During the course of the strategic design project, WeatherBug asked ADG to perform a tactical UI refresh of their flagship mobile product: WeatherBug Elite for Android.
Launched in January of 2013, the Android product refresh was enthusiastically welcomed by their large, and critical, user base. User reviews have been overwhelmingly positive. And product reviews by noted tech outlets are starting to appear.
(Update / Please Note: Some folks have asked if we were also responsible for the iOS UI refresh of WeatherBug, and the answer is no. ADG was only responsible for the Android redesign. The user reviews are quite different.)
Lifehacker: Best Weather App for Android
Lifehacker has named WeatherBug The Best Weather App for Android. In a field of over 3,000 weather related applications, we’re proud to have helped WeatherBug maintain their extraordinary position in the category.
WeatherBug Android Screens